interactivity engineering specialist
interactivity engineering specialist
British American Tobacco (BAT) sought an innovative way to introduce customers to Vuse, their premium line of electronic cigarettes. To achieve this, XMTN designed and developed a custom desktop application built for a high-tech touch table, creating an immersive, hands-on experience that seamlessly merges product education and interactive engagement.
The installation features a touch-sensitive surface powered by Displax touch tags, allowing users to interact with digital content intuitively. This gesture-based interface enhances the exploration of Vuse products, making the learning process engaging and interactive.
Through the application, users can dive deep into the technology, flavors, and benefits of Vuse products. The interface is designed for easy navigation, allowing customers to browse through detailed product information with fluid touch gestures, ensuring an engaging and informative journey.
To amplify engagement, XMTN integrated a digital air hockey game into the application. This fun and competitive game element encourages visitors to interact with the system, making the learning process more entertaining and memorable. By gamifying the experience, we ensure higher customer retention and brand interaction.
By combining touch interaction, real-time product insights, and gamification, this project exemplifies how interactive installations can enhance brand storytelling. The Vuse Interactive Experience is not just an educational tool—it’s an invitation to explore, play, and engage with the product in a dynamic way.